JEFF RANG

1318 W Roberta Ave.

Fullerton, CA 92833

 

 

Fifteen plus years of diverse experience defining brand and creative direction. Skilled in building brand, product, art, and messaging content, with a strong emphasis on team and relationship building.

 

Proficient with Adobe Creative Suite (Illustrator, In Design, and Photoshop), and Power Point.

 

 

Work Experience

ADIDAS Humanrace 2022- Present

Graphic Design, and Brand Content.

         • Work with brand, partners, and internal design teams to create footwear, apparel, and packaging.

         • Build presentations and concepts that include creative direction, aesthetic, material, embellishment, graphics' and                   color stories.

         • Design branding, pattern, graphics based on seasonal story. Provide tech packs and specs for development and                       factories.

         • Work closely with development team on product prototyping and final go to market goods for consumer                                   consumption.

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JEFF RANG DESIGN 2021- Present

Design Direction, Graphic Design, and Brand Content.

         • Creation of product line plans and stories. Design including packaging, graphic design, tech packs,

            photography storyboarding, social media content.

         • Creation of inspiration around market and brand, including mood boards, color concepts, development

             of product briefs.

         • Photo editing including re-touching, re-coloring, photo manipulation, background clipping, for digital

              and print.

         • Clients include adidas, ROKA, NFL, UFC, and emerging wellness brands.

 

TOUGHBUILT 2020-2021
Global Brand Creative Director.
        • Creating brand omni-channel assets for product launches, photography, video, branding, and providing oversight
           to designers ensuring cohesion and adherence to creative intent. Includes global and regional creatives.
        • Collaborate closely with CEO to execute on vision.
        • Partner with design to create assets needed to improve sell through and unique story telling at all retail channels
           including brick and mortar, web, social, digital ads, and email blasts.
        • Developing logos, typography, and other identity assets that support new products, technologies, and events.
        • Leading a department of internal and external creatives to inspire and produce graphic design, copy, web design,
           and improve digital asset management.

 

OGIO 2017-2020

Global Design Director for Product and Marketing.

         • Manage team of designers and graphic designers that produce cross gender product collections

            and global marketing assets.

         • Created brand ethos for marketing, design, and photography. 

         • Collaborating with like-minded brands and renowned designers on limited edition, premium

            product collections.

         • Communicate design vision, product and marketing stories to internal and external audiences.

           

OAKLEY, INC. 2001-2017

Global Art Director of Apparel, Footwear, and Accessories.

         • Grew AFA business from $20m to $450m with creative, strategic emphasis on product line plans and segmentation.

         • Created brand cohesion across diverse categories including Surf, Training, Sportswear, Technical Outerwear, and Golf.

         • Create seasonal mood boards, color stories, art and pattern inspiration, social content, and

            product marketing.

         • Global travel with design team; analyzing youth culture, seasonal trends, and end consumer’s needs.

         • Creation of athlete questionnaires, working with broad athlete base in solving problems,

            improving product performance.

         • Presentation and explanation of product stories to executive team, global sales force.

         • Collaborated art and product with world renowned artists and athletes.

         • Responsible for creating entire story, product line plan for Major League Baseball licensed apparel

            and accessories

         • Negotiate costing with vendors and suppliers to achieve highest quality and margin targets.

 

RUSTY SURF 1998-2001

Art Director of Apparel and Accessories.

         • Manage graphics’ team, designing, and producing all printables for categories including tee shirts, polos,

            knits, boardshorts.

         • Manage global project planning and the presentation of projects through stages- design reviews,

            sales meetings, tradeshows, and retail partners.

         • Worked closely with in-house screen printer.

 

KEY EXPERIENCE

Member of Oakley Zero Waste initiative.

Reduced and recycled metric tons of material across campus. 

 

EDUCATION

Bachelor of Fine Arts Degree, emphasis in graphic design.

California State University, Fullerton.