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SYMBIOTIC RELATIONSHIPS
Everything affects everything. Creations that share,
create timeless impressions.
CREATIVE PROCESS
INSPIRATION_
Brand. End User. History. Art. Nature. Music. Culture.
SYMBIOTIC RELATIONSHIPS_
Define Aesthetic. Define Function.
Define Cohesion Across Product. Define Messaging to Consumer.
L'Spectre Brand Creative Vision
Created brand visual ethos_ logo and icon, color story, product designs, , mood, and messaging content.
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Creative direction included_
Design Details Color Story Art Direction and Graphic Design Content Direction
Oakley Latch Apparel Collection
Did full creative direction for 14 piece product capsule and marketing content. It is inspired by Oakley eyewear and influenced by athletes and their needs.
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Creative direction included_
Design Details Color Story Material Story Art Direction and Graphic Design Photography and Content Direction
OGIO All Elements Apparel Collection
Led and oversaw product and marketing content.
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Creative direction included_
Product Line Plan Technology Story Marketing Campaign
Matteo Los Angeles Marketing Campaign
Created marketing collateral based on authentic brand DNA.
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Creative direction included_
Materials Education Manufacturing Story Community Outreach
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